Instagram’s new feature lets you hide weight loss ads from your feed

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  • See you later, fad diets.

    In a step towards body positivity and self-love today, Instagram has announced that you can now hide weight loss ads from your feed.

    Trigger warning: discusses themes of weight loss and eating disorders

    The social media giant has long come under fire for the toxic body standards and weight loss ads it often promotes, with celebrities including Jameela Jamil calling them out for triggering eating disorders and more.

    But did you know that? A new tool has been launched that will actually allow you to get rid of weight loss ads from your feed entirely.

    So, how do you roll it out on your own account? Head to:

    • settings
    • Click on “ad”
    • Click on “ad topics”
    • Click on “body weight check”
    • Click on “view less”.

    And voila – the ads on your feed should now be tailored and mean you won’t see any ads promoting detox teas, weight loss shakes, diet plans and so on.

    It is believed that the rollout took place earlier in the year, but it has taken a while to catch up.

    Know this: every body is different and will look different to, say, your best friend. Although weight loss can sometimes be beneficial to your health, weight loss via starvation never is.

    Not to mention the fact that weight loss content can be hugely triggering for some, and it’s well known that fad diets (and yes, that includes detox teas and shakes) don’t work.

    This comes after a petition on change.org by body positive influencer Katie Bundenberg. Speaking about why it was so important to ban the ads, she shared: “It’s no secret that the purpose of a weight loss ad is to make you feel inadequate about your body so that you are persuaded to pay the company large sums of money to help to. you lose weight. For some, these ads may be harmless and they may scroll on, but for some, these ads are triggering and dangerous.”

    She continued: “That’s why we’re asking Instagram to add the option not to see weight loss ads; this setting already exists for other potentially triggering topics, such as alcohol and parenting, and should be extended to weight loss. This setting would make Instagram a safer , and therefore a more inclusive, place for those with a history of disordered eating and/or body image issues.”

    However, please note – there may be some deviations in the filtering and some ads may end up in your feed. According to Instagram’s help center, “if you choose to see less of an ad topic, you won’t get as many ads on that topic, and advertisers can’t target you based on your interest in it” — but “you can still see some ads related to these topics even if you choose to see fewer of them.”

    If that happens, they recommend “you hide the ad and we use your feedback to improve the relevance of the ads you see.”

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